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What is the best way to promote a product on VKontakte?
Many users are interested in the possibility of selling their services through VKontakte.
Usually they choose a different advertising format for selling - either create a public page, or a VKontakte group, or just a profile.
In this article we will look at how exactly these advertising and customer acquisition formats differ, and we will tell you which format is best.
First of all, I would like to make a reservation that advertising pages on VKontakte themselves are allowed, however, there are some unwritten rules that must be followed when choosing one or another page format.
We'll talk about all this below!
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What types of pages are there?
Before advertising your business on VKontakteyou need to decide on the format of your future platform.
The choice of format should be taken very seriously; it is better to come up with an original and memorable brand so that the user can easily find it if he forgets.
There are only 4 formats of advertising platforms.
- Public VKontakte page: Ideal for disseminating news and information. Everything is done in it for publishing news, pinning posts. Usually this format is chosen when the opinion of users is not particularly important because they can only watch your news and comment on posts, like them. This option is good for advertising your product!
- VKontakte group (community): Suitable for discussions and exchange of opinions. In this format, you will have fewer opportunities to pin news and posts. Typically, this format is chosen to make it more convenient for all users within the group to communicate, since they have the opportunity to post posts themselves or offer news. Usually a group is created to unite people by interests. For sales and business development, it is better not to create a VKontakte group.
- VKontakte profile: It’s also a personal page. This option is ideal because it is very difficult for competitors to block. You can physically complain about a page only through the ticket system (there are no complain buttons, unlike a group and a page). Also, using your personal VKontakte page, you can actively invite friends to your place and publish news on your page (friends will see them). Recruiting friends will be very easy if you have an interesting product. This format is suitable for narrow topics and businesses, but is not suitable for large companies.
- VKontakte Events (meetings): Convenient for organizing concerts and parties, meetings or joint events.This format is suitable if you often hold meetings with real people and it is important for you to know the approximate number of participants at the meeting. Usually this format is used in conjunction with others (for example, shops). It is used separately only on webinars.
We also draw your attention to the fact that changing the theme of the group/public is strictly prohibited.
That is, if you initially made a group about health, then you will not be able to change it to a topic about cars.
Otherwise, if the rules are violated, the community or public will simply be blocked by the VKontakte administration.
Which is better: a public page, a group or a profile?
In our opinion, it all depends on your needs. For example, if you sell goods or services that are popular among the population, it is better to take a public page.
If you are engaged in a very narrow area (for example, SEO services, or a programmer), it is better to create a VKontakte group or just use a VKontakte profile.
A group is usually created if you want to support communication between all users.
However, VKontakte groups are often blocked because they contain user activity (spam, messages, links).
You will have to moderate your VKontakte group, or it will become a dump for spam messages.
In most cases, if you want to receive and attract clients yourself, it is better to create a VKontakte profile and designate it as an advertising one.
This method is good because you can easily add everyone as a friend and thereby advertise your services.
Besides, it’s very safe, and it’s very, very difficult to get blocked..You have to directly engage in some kind of outright scam in order to be blocked.
True, there is a minus - in serious things, maintaining a personal VKontakte profile for business will not work; if you are a large clothing store, then having a simple profile will not be very respectable.
This site is suitable for private businessmen with a small turnover or very specific services.
If you want to buy an already promoted VKontakte page with friends and subscribers, then click on the button below.We have a lot of ready-made pages ready for sale!
Service presentation - how to place an order!
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