How to create and send a mass message on WhatsApp?

What are bulk messages on WhatsApp?

Mass mailing on WhatsApp— effective channel for information exchange thanks to the following advantages:

1. High coverage and accessibility. Most users actively use the application, which ensures a high probability of receiving and reading messages.
2. High message open rates: Statistically, WhatsApp message open rates are much higher than other channels such as email or SMS.
3. Opportunities for personalization. Thanks to the messenger, you can make the newsletter more personal by addressing by name, providing unique offers and adapting content to the interests of specific recipients.
4. Simplicity of multimedia content. WhatsApp supports text messages in addition to multimedia.

The use of mass mailings via WhatsApp is becoming increasingly popular among entrepreneurs and companies seeking to build a direct and trusting connection with their audience.

Basic ways to organize mailings

When choosing the appropriate mailing method, you need to consider your campaign goals, audience, and available resources.

Complex automated systems are suitable for large projects, while small companies can use the basic functions of the messenger.

Integration of additional tools can significantly simplify the process and make it more scalable. How to make a mass mailing on WhatsApp, each method has its own characteristics:

• First option— using the standard function «Distribution list», which allows you to send a message to several contacts at once. This is convenient for small groups of recipients when there is no need for complex tools.
• Second option— use of WhatsApp Business API, designed to automate mailings in medium and large companies.This platform integrates with CRM and other systems, helps customize customer interactions and provides analytics.
• Third option— engaging third-party programs and services. Such tools simplify the mailing process, add scheduling functions, allow you to include multimedia in messages, and provide delivery and read reports.

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What is WhatsApp Business API?

WhatsApp Business APIis a powerful business tool focused on automating customer interactions.

It allows you to set up personalized mailings, integrate with CRM/ERP, receive analytics and optimize internal processes.

Key benefits include mass mailings with personalization, automation using chatbots, integration with internal systems, and reporting/analytics on message delivery and reading.

It is important to comply with WhatsApp's privacy, security and content restrictions /message frequency guidelines as customers must provide explicit consent to receive messages.

Overall, the WhatsApp Business API provides businesses with a powerful tool for personalized and automated customer interactions while adhering to service policies.

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Benefits of using the API

1. Bulk mailings with personalization.API allows you to send messages to a large number of clients with the ability to personalize — Each message is perceived by the client as personal.
2. Automation. Automatic responses and chatbots process typical requests and speed up the resolution of customer problems.
3. Synchronization with internal systems. API can be integrated with CRM and ERP to effectively work with customer data.
4. Reports and analytics. The API provides data on the delivery and reading of messages, which helps to evaluate the effectiveness of communications.

How to gain access?

1. Register through BSP. You must register through the official WhatsApp partner (Business Solution Provider).
2. Confirm phone number. Select and confirm a number for business communications.
3. Harmonize message templates.WhatsApp requires mass message templates to be reviewed to ensure they comply with guidelines.

The process of gaining access to the WhatsApp Business API can be simplified by working with official BSP partners.

They provide support at all stages of setup, which allows you to avoid complications and start using the API in the shortest possible time.

Main functions and features

• Bulk mailings. API allows you to send informational and advertising messages using approved templates.
• Interactive messages. Messages with buttons to simplify selection and speed up response.
• Support for multimedia messages. You can send images, videos and documents, which makes communication more convenient and visual.
• Automatic responses and chatbots. Help with processing frequently asked questions and simple tasks
• Security and privacy.All messages via the WhatsApp API are encrypted, which ensures a high level of security and confidentiality of correspondence.

WhatsApp Business API provides businesses with the opportunity to go beyond standard communication and use the messenger as a full-fledged sales, marketing and customer service tool.

Thanks to APIs, companies can implement innovative solutions that increase customer satisfaction and optimize internal processes.

Bulk messaging on WhatsApp – great help for business.

Rules, restrictions and strategies for effective mass messaging on WhatsApp

How to make a mass mailing on WhatsApp so that it avoids any restrictions.

Bulk messaging on WhatsApp must comply with the privacy policy and rules of the WhatsApp service, which include restrictions on content and ways of interacting with users.

Basic requirement — customers must consent to receive communications from the company.

Prohibited content.It is prohibited to send messages with illegal goods or services, offensive content, fake news and personal information without consent.

Safe work practices.Always comply with WhatsApp's message templates and use only approved content.

It is also important to obtain customer consent for mailings and to avoid excessive frequency of messages so as not to cause irritation.

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Marketing Strategies for WhatsApp

• Crafting Effective Messages: Create short, clear messages with calls to action and highlight customer benefits. This grabs attention and encourages response.
• Audience segmentation. Dividing customers by interests, geographic location, purchase history or behavior allows you to create more targeted and relevant mailings that significantly increase engagement.
• Select when to send. Optimal time intervals, such as morning or evening, can improve the effectiveness of messages. Analyze audience activity to determine the best time to send.
• Content personalization.Using the recipient's name or incorporating their interactions with the brand makes messages more personal and improves brand perception.
• Post Formats: Intersperse text with images, videos, and action buttons to increase engagement with your content.

These strategies, combined with compliance with WhatsApp rules and restrictions, will allow you to create effective and safe mass email campaigns that will not only meet the requirements of the service, but will also bring tangible results to the company.

Integration of WhatsApp with CRM to automate mailings

Popular CRM systems . Among the popular CRMs for integration with WhatsApp are — Salesforce, HubSpot, Bitrix24, Zoho CRM and amoCRM.

These systems support automation, analytics, and personalization to make customer interactions more effective.

The correct program for sending messages to WhatsApp 90% works.

• Integration process.Integration of WhatsApp with CRM is possible through the WhatsApp Business API and third-party platforms or integration modules available in most CRMs.
• Typically, this requires setting up an API with confirmation of the number and access rights. Some CRMs have built-in modules, which simplifies the process.
• Process automation.Integration allows you to automate the sending of notifications, processing of standard requests and sending reminders, freeing employees from routine work. Automation improves the speed of response to requests and maintains constant customer engagement.
• Data synchronization.Customer data is synchronized between CRM and WhatsApp, which allows you to use up-to-date information to personalize messages, track interaction history and resolve customer issues faster.
• Contact database management.CRM allows you to store and segment your contact database, manage subscriptions, take into account customer preferences and obtain engagement data, which helps build more accurate and effective communications.

Analysis of the effectiveness of mass mailings on WhatsApp.Key metrics.

Key metrics to pay attention to include message open rates, response rates, conversion rates, and audience engagement.

These metrics measure how well a campaign is capturing attention and driving customer action.

Analytics tools.To collect data, you can use the built-in WhatsApp Business API tools and integration with CRM systems or Google Analytics. These solutions help track customer behavior and evaluate the effectiveness of mailings at each stage.

Conversion tracking.Tracking conversions (such as clicks, purchases, or responses) provides insight into how a campaign is helping to achieve business goals.

Synchronization with CRM helps you see which messages led to purchases and further interactions.

Campaign optimization.Based on the collected data, you can optimize campaigns: improve the content of messages, adjust the frequency of mailings and test various approaches (for example, A/B-testing).

Mailing software

Basic types of programs for mass mailings

• Desktop applications— are installed on a computer and make it possible to manage mailings locally. They are usually suitable for small and medium-sized businesses, especially when mailing is carried out from one point. Examples: WhatSender, WhatsApp Bulk Sender.
• Cloud solutions— work via the Internet, do not require installation and allow you to manage mailings from anywhere. Examples: WATI, Twilio.
• Mobile applications— convenient for small businesses and work «on the go», they allow you to launch mailings directly from your smartphone. Examples: WhatsHash, WAAM-it.
• PI integration— suitable for large companies with a large flow of communications.Using the WhatsApp Business API, you can integrate WhatsApp into your CRM or ERP system for complete automation.

Basic functions of mailing software

Effective WhatsApp messaging tools include the following key features:

• Bulk message sending— sending messages to a large number of users simultaneously.
• Import contacts— ability to download client databases from files or CRM systems.
• Message personalization— adding the customer's name or other details, making the message more personal.
• Scheduling sending— setting the time of sending messages to increase the likelihood of a response.
• Autoresponders— automatic responses to standard customer requests.
• Statistics and analytics— reports on delivered and read messages, conversions and other important metrics.

Popular programs for sending messages on WhatsApp

• WATI— cloud solution with mass mailing, analytics and contact management functions. Perfect for small and medium businesses.
• Twilio— a powerful API that allows you to integrate WhatsApp into any business processes and CRM systems.Offers flexibility and scalability for large companies.
• Whatso— A user-friendly desktop application with basic features for small businesses.
• SendPulse— mailing platform with support for multi-channel campaigns, including WhatsApp, email and SMS.

Criteria for choosing software for messaging on WhatsApp

To choose the right tool for bulk emails, you should consider:

• Scalability— the ability to increase the volume of mailings as your business grows.
• Security— support for all security requirements, especially when working with personal data.
• Ease of use— user-friendly interface and ease of configuration.
• Technical support— availability of high-quality support service in case of problems.
• Cost— choose between paid and free solutions depending on your needs.

The key elements of successful whatsapp mass messaging include content optimization, audience segmentation, timing, personalization, and variety of formats.

Regular analysis of analytical data will allow you to make mass mailings on WhatsApp even more effective.

High-quality support service helps to quickly resolve emerging issues and minimize downtime.

Cases of successful campaigns

Case studies of successful campaigns show that companies that correctly use WhatsApp for sales and service segment the audience, personalize messages and choose the optimal sending time.

Analysis of examples of successful campaigns confirms that factors such as the quality of the contact base and the frequency of messages influence the results.

The WhatsApp program helps automate processes and achieve impressive results in the shortest possible time.

Using the experience of successful campaigns and a properly configured WhatsApp mailing program, you can significantly improve the performance of your business.

One of the famous cases — campaign by a major retailer that used WhatsApp to inform customers about sales and discounts.

The company sent individual offers in private messages based on customer purchase history.

Result — an increase in conversions by 25% and an increase in the average order amount.

The agency segmented clients by interests and preferences, and messages were sent at a convenient time for the audience, taking into account time zones.

Thanks to this approach, the agency achieved a high level of response and booked more than 40% of the tours offered.

This case highlights the importance of timing and target audience analysis to improve efficiency.

The cosmetics brand has also achieved impressive results by using WhatsApp to promote new products.

These examples demonstrate that sending mass messages on WhatsApp should be based on an accurate understanding of the needs of the audience, thoughtful segmentation and competent use of WhatsApp tools.

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